“In a world that’s constantly changing it’s nice to know that there will always be some things that never change – Mrs Ball’s chutney is just one of those things. We like to think of the brand as trustworthy, authentic, reliable, warm, familiar and homely. It is ultimately the taste of home.”
Last year I had the privilege of working with the team at Sunshinegun on one of South Africa’s favourite brands, Mrs. Balls Chutney.
My father is a huge fan and used to tell me stories of buying the chutney from the original family. It is a wonderful story of a shipwreck, a rescued recipe and the start of a legacy.
We were tasked to conceptualise a campaign over Christmas 2013 to raise awareness of the brand. The campaign included TV, in-store POS, outdoor and print as well as a unique Christmas gift pack.
This was the television commercial.