THE NORMAL BIO…
Full Name: Victoria Alexandra Bruce
Birthday: 24 June 1976
Nationality: (Dual) British / South African
Occupation: Writer - multi-disciplined
Currently, I work for myself and contract to agencies and brands who need corporate, advertising or marketing communications.
I write a blog called The Blurred Line and my portfolio is available right here. I do try to add new things, but work often seems to get in the way of personal promotion.
A LITTLE INSIGHT INTO WHAT MAKES ME TICK…
I believe in activating brands. I believe that the change from traditional to non-traditional media is transforming advertising faster than we thought. More and more consumers (like me) don’t want advertising pushed at them, they want to pull it towards them – the right brands, the right information at the right time.
We don’t just believe in a cool pay-off line anymore, we have to experience the brand and internalise it before we believe in it. This is where marketing plays such an important role, establishing personal interactions that build one-on-one relationships between a brand and a consumer – and never just a consumer either – a potential ambassador.
Over the years I’ve specialized in non-traditional forms of advertising from direct to online to activations, shopper marketing and mobile promotions. I started out thinking I knew it all… now I know a lot, but realize that every brand, every brief, every challenge is going to bring new insights and demand a different approach and that the day you know it all is the day you call it a day.
SERVING MY TIME…
March 2010 – Current Accen2ate (Pty) Ltd.
Contract writer and consultant
As a contract writer I enjoy the new challenges, different brands and creative people I meet on a daily basis. Starting out my own has given me the pleasure of breaking out of the box and trying new things. I provide writing and conceptual services to a variety of corporate and advertising clients. A key aspect of my work is incorporating mobile and social media insights into integrated consumer campaigns.
Agencies: Cross Colours; Ireland-Davenport; Ogilvy Healthcare; Coil Communications, Blueprint Strategic Communications; Sunshine Gun, Sahara Salt and others
Brands: Diamond Bank (Nigeria), Pizza Republic (Nigeria), NLNG (Nigeria), And Beyond; Media 24; Proconics; MegChem; Royal Canin; Standard Bank Private Clients, Business Connexion, The International Marketing Council of South Africa, the African National Congress, Nando’s, Standard Bank Private Clients, The New Age, the Department of Trade and Industry, Melrose Arch, The Hotel Dona Ana, UBank, Strepsils, Sasol, Sappi Publishing and Fihrst.
Nov 2009 – March 2010 Saatchi & Saatchi, Johannesburg
Senior Copywriter Conceptual – ABL, Activations, CRM
Saatchi & Saatchi gave me the chance to grow my above-the-line and through-the-line experience. As part of the senior conceptual team I was involved in conceptualising pitch work and training junior members of the studio under the guidance of Adam Wittert.
Clients: Peugeot, Pampers, P&G, Bel Cheese, Unicef and Sanofi
August 2003 – Oct 2009 Brand Activation, Ogilvy Johannesburg
Group Creative Head – Activation Specialist & Copywriter
At Brand Activation I was privileged to work with Howard Schmidt, Felix Kessel, Vanessa Klevansky and George Rautenbach.
Brand Activation Clients: Appletizer, Audi, Avis, BLSA (Poolbrite), BP, Business Connexion, Cadbury (Cadbury Dairy Milk, Crunchie, Tempo), Cardies, Coca-Cola, CNBC, Daily Sun, DHL Africa, EMN (M-Net), FNB (Internal), GSK (ENO, Grandpa, Corporate), IBM, Iscor (75th Birthday), KFC, Kimberly Clark (Huggies), Kraft Foods (Tang Plus), Lenovo, Loads of Living, Moss Morris Attorneys, Motorola, MultiChoice (Corporate, DStv), Nestlé (Milo), Nestlé Purina (CRM programme), Old Mutual, SA Breweries (Castle Lager, Amstel, Peroni, Corporate), South African Tourism, Sun International (Gaming – Carnival City, Meropa, Morula, Sun City; National Gaming – Resorts – Sun City; Internal Communications), SuperSport, The Automobile Association, Unifoods (Tums), Unilever SA (Dove, Dove Deo, Dove Silk Dry)
Ogilvy Healthcare Clients: GSK (Augmentin SR), Janssen Cillag (Evra, Evorel, Sporanox, Women’s Healthcare Portfolio), Pfizer (Caduet, Lipitor), Nestlé (Infant formulas)
Disciplines: Brand activation; Promotions; CRM; Direct and Relationship Marketing; Radio; Press; Posters; Online media; E-mail; Sales promotions; Launch events; Television; Alternative media
October 2002 – July 2003 FCBi Johannesburg
Clients: Toyota Trucks SA, Toyota SA (Land Cruiser, Prado, RunX, Corolla), Vodacom, World Vision, Absolute Tours, Bonitas Medical Fund, First National Bank, Creative Life, Samsung
Disciplines: Direct and Relationship Marketing, Radio, Press, Posters, Online media, E-mail, Launch events
12 March 2001 – April 2002 Bluehr* London
Copywriter, Marketing & Media
Background: Bluehr* was a software solutions provider to the recruitment industry. We developed and implemented a middleware application to integrate online recruitment tools into a single usable interface for recruiters.
August 2000 – November 2000 Systemsfusion™ San Francisco
Technical Writing and Marketing Communications
As a technical copywriter, I researched and wrote white papers on the state of the IT industry as well as handling marketing packs and the development of website copy.
April 2000 – June 2000 FCB Lindsay Smithers (Interactive) San Francisco
Clients: Lucent Technologies; Compaq (Alphaserver); Sega (Space Channel 5)
April 1999 – April 2000 FCB Lindsay Smithers (Direct) South Africa
Clients: Toyota LandCruiser & Prado; Toyota Hilux; Toyota Hino Trucks; MultiChoice (satellite TV); NBS (bank); Siemens Pharmaceutical; Vodacom (cellular provider)
Duties: My art director and I formed a team that handled conceptual design for ongoing direct and relationship marketing campaigns at FCB Direct.
January 1999 – March 1999 Tequila Square South Africa
Clients: MTN (cellular provider), Pretoria State Theatre, Standard Bank of South Africa; Commercial Union (insurance); Conservation Corporation Africa – Bateleur Club (wildlife); Finance Week (magazine)
September 1998 – December 1998 Tequila Square South Africa
Client Service Executive
Clients: Pretoria State Theatre; Standard Bank of South Africa; Conservation Corporation Africa – Bateleur Club (wildlife); Finance Week (magazine)
THE HALLOWED HALLS OF LEARNING…
2006 University of the Witwatersrand South Africa
Major 1: Psychology 3 (Industrial Psychology, Neuropsychology)
Major 2: Marketing 3 (Strategy, eCommerce, Services Marketing)
Subsidiaries: English, Economics, Comparative Literature
1982- 1993 Roedean School South Africa
English (A); Afrikaans (B); Mathematics (A); History (C); Art (B); Biology (B)
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